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Orient-Express new brand identity - Belmond

Belmond Orient Express from the Luxury Train Club

Orient-Express New Brand for Orient-Express Hotels Ltd.

Extracts from a press release issued by Orient-Express Hotels Ltd. on 10 March 2014, plus further texts.

Orient-Express Hotels Ltd. today (10 March 2014) reveals its new brand identity, Belmond, ushering the company into an exciting new era by unifying its diverse collection of luxury hotels and travel adventures.

Building on a legacy dating back to 1976, Belmond embraces the diversity and breadth of this exclusive portfolio, allowing guests to better identify between hotels, trains, safaris and river cruises while enticing them to explore the wider collection. Derived from the Latin for 'beautiful ' and 'world', Belmond represents a continued commitment to creating authentic travel experiences spanning city landmarks, intimate resorts and unique travel adventures.

Providing discerning travellers with exceptional service, unforgettable memories, surprising adventures and a sense of the unique remains integral to the spirit of Belmond. Many of the collection sit beside the globe's most celebrated sights – Belmond Sanctuary Lodge in Machu Picchu, Belmond Mount Nelson Hotel by Table Mountain in Cape Town and Belmond Hotel das Cataratas next to Brazil's Iguassu Falls – and Belmond continues to showcase the individuality of each of its offerings while aligning them with the broader spectrum, maximising appeal to guests continuing on their journey of discovery.

Belmond is passionate about helping guests explore each vibrant destination to the fullest, offering an array of one-of-a-kind experiences from a hot air balloon over the pagodas of Bagan to a Shaman marriage blessing by Machu Picchu or a private tasting of Burgundy's 33 Grand Crus.

The ultimate travel curator and connoisseur, Belmond embraces a global collection of 45 iconic hotels, trains and river cruises.

Their diverse portfolio brings together some of the world's most thrilling journeys and destinations. You'll find them in the Americas, Europe, Africa and Asia. Their great travel experiences range from Belmond Hotel Cipriani in Venice to Rio's Belmond Copacabana Palace, from the Venice Simplon-Orient-Express train to Belmond Grand Hotel Europe in St Petersburg.

Journey with Belmond across the Andes, through IndoChina and around Italy's most famous sights.

Masters of the art of hospitality, they are known for adding inspiration to celebratory occasions of every kind, from discreet dining to takeovers of entire hotels. They also bring exceptional expertise to business meetings and conferences.

Established in 1976, the brand began with the iconic Belmond Hotel Cipriani in Venice followed by the fabled Venice Simplon-Orient-Express. Nearly 40 years on, the curated collection now encompasses 45 luxury hotels and travel experiences in some of the world's most celebrated destinations.

About Belmond

Owned and operated by Orient-Express Hotels Ltd., Belmond is a global collection of exceptional hotel and luxury travel adventures in some of the world's most inspiring and enriching destinations.

Established over 30 years ago with the acquisition of Belmond Hotel Cipriani in Venice, its unique and distinctive portfolio now embraces 45 hotel, rail and river cruise experiences in many of the world's most celebrated destinations.

From city landmarks to intimate resorts, the collection includes Belmond Grand Hotel Europe, St. Petersburg; Belmond Maroma Resort & Spa, Riviera Maya; and Belmond El Encanto, Santa Barbara. Belmond also encompasses safaris, six luxury tourist trains including the Venice Simplon-Orient-Express and three river cruises. Orient-Express Hotels Ltd. also operates '21', one of New York's most storied restaurants.

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